Here’s a Summary of my Professional Life

Work Experience

Founder/Creative Director

Unexpected Creative

July 2020 – Present, Baltimore, MD
I work closely with clients to help develop solid strategies and build authentic, meaningful, purpose-driven advertising. I am a technologist, web guy, and full-on digital communications expert. When I’m not completely consumed in developing client campaigns, I am networking and meeting new clients.

• Develop and implement digital marketing strategies for clients, including SEO, digital ad campaigns, social media management, and web development.
• Utilize data and analytics to measure the effectiveness of digital marketing campaigns and make data-driven decisions for future strategy.
• Collaborate with clients to understand their business goals and create campaigns that align with those goals.
• Keep up-to-date with the latest digital marketing trends and technologies to ensure campaigns are effective and efficient.
• Manage a team of digital marketing professionals, including web developers and social media specialists, to execute campaigns and meet client needs.
• Provide ongoing support and consultation to clients to help them achieve their business objectives through digital marketing.
• Network and meet with new clients to expand the agency’s portfolio and revenue.

Creative Director

Red Dog

July 2016 – July 2020, Baltimore, MD
At the Red Dog Agency, as Creative Director, I led all projects and was responsible for the overall quality of work produced by the agency. My responsibilities included:

• Developing new business opportunities and expanding the agency’s client base
• Managing a team of designers, developers, copywriters, and social media specialists to execute projects and meet client needs
• Developing comprehensive marketing plans
• Designing and developing websites for clients
• Directing layout, design, and copywriting for all projects
• Determining and monitoring production schedules to ensure timely delivery of projects
• Providing work direction and guidance to staff to ensure projects were executed to the highest standards
• Developing new client presentations and proposals to showcase the agency’s capabilities and services
• Collaborating with clients to understand their business goals and create custom solutions to meet those goals
• Continuously staying up-to-date with industry trends and technologies to ensure the agency is offering cutting-edge solutions to clients.

Affiliate Professor

Loyola University of MD

Spring 2019 & Fall 2021, Baltimore, MD
In my role teaching the course CM312 and CM202, I taught students conceptual understandings, design principles, Web usability, and SEO associated with website design and development. Students spent much of their time learning HTML & CSS before moving on to complete their final project which was a personal portfolio website built using WordPress.

Web Developer/Designer/Strategist

JoeFino.net Creative Services

2012 – 2016, Bel Air, MD
As a freelance designer, developer, and strategist I provided a wide-range of digital services to small and medium-sized businesses utilizing many current Internet technologies such as HTML, CSS, JavaScript (jQuery), PHP, and custom WordPress website.

• Provide consulting services to clients, helping them develop and implement comprehensive digital marketing strategies.
• Offer web design and development services, creating visually appealing and user-friendly websites that align with clients’ business goals.
• Develop and manage digital advertising campaigns, including search engine marketing (SEM), display advertising, and social media advertising.
• Offer photography services, capturing high-quality images that can be used in digital marketing campaigns and on clients’ websites.
• Write compelling content for clients’ websites, social media platforms, and digital advertising campaigns.
• Manage clients’ social media accounts, creating and scheduling engaging content, and growing their online presence.
• Continuously stay up-to-date with the latest industry trends and technologies to ensure the services offered are cutting-edge and effective.
• Provide ongoing support and consultation to clients to ensure their digital marketing efforts are meeting their desired goals.

Brand Technologist

CHIEF

2012, Washington, D.C.
As a Brand Technologist, I provided oversight and strategic leadership for all interactive efforts for all accounts, including processes, development, content, CRM, Social Media, SEM/SEO, etc. I managed development teams, freelancers, and in-house staff associated with interactive projects, analyzed client requests and business requirements and provided recommendations related to development, while working hands-on to produce client work and participating in new business estimates and pitches. I also advised the company on new technologies, products, and best practices to expand client possibilities and solve marketing challenges through branding and expanding the presence of clients in digital arenas.

Director of Marketing Technology

Crosby Marketing

2008 – 2012, Annapolis, MD
I led and managed all aspects of digital production. The team consisted of in-house Developers, Designers, Production Artists and external freelance talent. I was responsible for all production of Interactive, Web, and Mobile development for the agency—while working hands on to produce client work. While at Crosby Marketing I was responsible for integrating digital into every aspect of the agency, including training and mentoring staff to help raise their Digital IQ to facilitate better communication with clients when discussing digital strategies.

• Established and articulated a clear technical vision for the agency’s development processes
• Identified and implemented opportunities for process, technology, and organizational improvement
• Remained current with new technologies, products, best practices—attending conferences and training
• Participated in new business estimates and pitches
• Served as the face of the development team—directly working with clients
• Provided hands-on leadership for all development efforts
• Managed team members as well as freelancers
• Mentored junior members of the team
• Gathered requirements and documented all processes
• Coordinated project schedules and traffic for digital production
• Worked with all of the integrated teams at Crosby to produce high quality work for clients across all disciplines

Director of Interactive

Planit Advertising

2006 – 2008, Baltimore, MD
Led and managed a high performance, award-winning team of Project Managers, Web Developers, Designers, Production Artists, and 3D Animators. My team developed and executed a variety of Interactive projects including unique client web designs, email marketing, viral campaigns, online and mobile advertising, application development, 3D animation, and motion graphics.

• Created estimates and proposals for projects
• Ensured delivery of high quality work on-time, and on-budget
• Maintained departmental budgets and forecasting
• Collaborated with sales, programming, email marketing, and SEO staff, to develop concepts and strategies
• Conceptualized, presented and executed high-quality and effective multimedia solutions and strategies, including audio, video, animation, and interactivity, to create and enhance clients’ web experience
• Explored opportunities to integrate new technologies into existing accounts and production processes
• Worked with account staff and business development to identify new business opportunities and participated in the execution of proposals and presentations
• Provided leadership within the agency and with clients in the strategic planning processes
• Worked closely with other members of the agency’s Sr. Staff to facilitate efficient workflow, effective creative development, and smart strategic planning processes