The Nielsen Co., seeking more data on engagement, is partnering with NeuroFocus, a firm that measures brainwaves, eye-tracking and other biometric information, in a bid to better understand consumers’ emotional responses to ads, products and TV and other media programming.
If this works it sounds like this may be a way for advertisers and marketers to learn more about their consumers and provide advertising they may actually want to see and pay attention to.
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