Not An Afterthought

Not An Afterthought

When done right, Social Media can level the playing field in business—it’s the equalizer between small and large companies. Even the smallest business can reap big rewards from Social Media. So if that’s true, why do so many businesses fail while others succeed? Most...
Pleased To Meet You

Pleased To Meet You

OK, this is a little tough for me to admit but I’m going to lay it out there just the same. In my circle of close friends and family, most of them have no idea what I do. Huh? Yeah, that’s right. The people closest to me have no idea what it is I do for a...
The Internet of Coffee

The Internet of Coffee

Mmm…fresh brewed coffee delivering that much needed dose of caffeine in under a minute when I need it in the office. Green Mountain pioneered the way businesses get their coffee. Pop a capsule into one of the company’s Keurig machines, and the machine will...
Don’t Get Comfortable

Don’t Get Comfortable

This is exactly the kind of marketing maverick I want to work with. Let me tell you why…American Giant is the maker of the internet’s favorite hoodie. Do they stop there? No, they don’t. American Giant is not happy with being comfortable. Need proof? Watch the...
Design is Sexy

Design is Sexy

Wow, as a follow up to yesterday’s post about good design being good for business Wired Magazine has an article about design having the power to make anything sexy…even dry cleaning! I bet this dry cleaning can now charge even more money for their products and...
Good Design is Good For Business

Good Design is Good For Business

Analysis from the Design Management Institute, a Boston-based nonprofit focused on design management, puts numbers to what design junkies have known for a long time: design matters. What they found was that in the past 10 years, design-driven companies outperformed...