The Internet of Coffee

The Internet of Coffee

Mmm…fresh brewed coffee delivering that much needed dose of caffeine in under a minute when I need it in the office. Green Mountain pioneered the way businesses get their coffee. Pop a capsule into one of the company’s Keurig machines, and the machine will...
WRX STI vs. StickBomb

WRX STI vs. StickBomb

This is fun. I don’t know how effective it will be selling the WRX, but it is a cool video. Yes, sure it’s a gimmick, and even though the video is exciting, making you feel like something is always happening, is it enough to compel a casual viewer to sit through the...
Don’t Get Comfortable

Don’t Get Comfortable

This is exactly the kind of marketing maverick I want to work with. Let me tell you why…American Giant is the maker of the internet’s favorite hoodie. Do they stop there? No, they don’t. American Giant is not happy with being comfortable. Need proof? Watch the...